From who’s wearing what, to who’s dating who, from Kim Kardashian promoting her raunchy KIMOJI’S to Kanye West saying he made Taylor Swift Famous. Pop culture has been infused into millennials culture. Are millennials heavily consumed by pop culture? Pop culture can be encompassed by music, fashion, food and technology. Let’s be honest, with the release of the iPhone 7 release who is more likely to purchase it, of course millennials. Pop culture is addictive and memorizing for the egotistic tech savvy generation, and may have abducted our millennials.